Who's Listening to Podcasts?

A published article (dated January 10…I thought today was January 9…weird) that shows a proposed graph of podcast adoption through 2010. What are you doing today to gain those listeners?

There is little argument – perhaps with the exception of VoIP – that podcasting was the breakout Internet phenomenon of 2005. It changed the listening habits of millions of consumers and affected the way radio — and to an extent, television — broadcasters communicated to their audiences.

eMarketer.com Podcast Listener Graph

Bridge Ratings found that approximately 5 million radio listeners downloaded at least one podcast in 2005, and that figure will nearly double in 2006 — and double again in 2007.

From eMarketer.com

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