TV Ventures into Podcasting

Found an interesting article on the BlogCritics website today. It lists out the major networks (CBS, NBC, FOX) that are testing podcasting and explains a little bit about each of the shows. Here is what the say:

“Already a formidable trend in the online world, podcasting is storming into the mainstream now that Apple has added podcast subscription capabilities to its iTunes application. Some of the major television networks are even dipping their toes into the podcasting waters for their entertainment divisions, with mixed results, and only CBS so far has made a bit of a splash about their efforts in anticipation of the new TV season.”


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