Starting May 13th, the Australian ABC will start testing podcast distribution of its Radio National program. Already available as a stream from their website, or via traditional FM locally, podcasting will enable them to deliver their content to an obviously much larger audience.
Its exciting to see so many larger companies start to accept and test podcasting. Kudos ABC!
“THE ABC’s Radio National has confirmed it will test the market for packaged programming made available for download via the technology known as podcasting.
Listeners will have a choice of highlights or full programs drawn from eight of the broadcaster’s most popular presenters. Podcast programs would be available for free, the ABC said.”