No Mention of the word 'Podcast'

“Stream it live, take it with you… or get it delivered automatically to your MP3 player” is what this Newspaper ad here in San Francisco reads.

I find it interesting that this newspaper ad did not mention the word ‘podcast’, only “get it delivered automatically to your MP3 player”. Are we that far past the word podcast that people understand it already (yeah right)? Are they trying to avoid the word podcast all together as to not promote the iPod or Apple? Did some copy editor accidentally leave out the word podcast? Am I reading way too much into this advertisement?

No Mention of the word ‘Podcast’, originally uploaded by theFerf.

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