Coca-Cola Sends Bloggers To Olympics : MediaPost

Found this interesting story today when doing my podcast news round up. Seems that Coca-Cola is paying to send bloggers and podcasters from around the world to fly, and stay, in Italy during the Olympics. Seems like a cool idea to me, can’t wait to see what the outcome is…

LONGTIME OLYMPICS SPONSOR COCA-COLA HAS enlisted a half-dozen college students from around the world to blog about their trips to the winter games in Torino, Italy. Adding to its usual marketing efforts during the games, Coke is paying to fly and accommodate young representatives from China, Germany, Italy, Canada, Austria, and the United States–each of whom has agreed to keep their posts positive, according to Coca-Cola spokesman Philipp Bodzenta.

“They understand they we’re looking for the positive side of the Olympics,” said Bodzenta, adding: “They are part of the PR team, but they are not Coke employees.”

Coke, which employs numerous agencies for its online and traditional ad efforts, enlisted Vienna-based Knallgrau New Media Solutions to design and execute the site, “Torino Conversations,” which went live less than 48 hours ago. The streamlined Web site allows for podcasting, the posting of photos, and comments from readers.

MediaPost Publications – Coca-Cola Sends Bloggers To Olympics – 02/10/2006

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

More Podcasting News

PodCamp Nashville This Weekend!

Looking for something awesome to do this weekend? Live in or near Nashville… or just love going to Nashville? Head over our way this weekend,

The Power of Podcast Advertising

If you follow us on Twitter (@podcastnews) you are probably aware from all of our tweeting yesterday that the Association for Downloadable Media along with

Edit Video on Your Mobile Phone?

Steven Spielberg has nothing on me…well except years of training and talent.  One thing that you can get away with that he can’t though is