The Power of Podcast Advertising
If you follow us on Twitter (@podcastnews) you are probably aware from all of our tweeting yesterday that the Association for Downloadable Media along with Edison Research released their annual study for 2010. One of the most important things I gained from this was the following: Nearly 80% of podcast consumers will buy products the producer mentions because they believe it helps the producer. Additionally, they HATE ads that are pre-recorded from the advertiser…they relate much better to a sponsorship where the host themselves does the endorsement. There is a great opportunity for advertising in podcasting where you can reach an