I saw this story pop up from the BBC yesterday about them updating their site to incorporate socially driven media/content, but this spin on it from WebProNews.com deserved a hilite because, in my opinion, they hit the nail on the head with the title, ‘An Obituary for Mass Media’. Click through to their site and check out their full article.
The announcement yesterday by the BBC on their plans to re-invent themselves for the ‘age of participatory media’ makes everything that any mainstream media organization has done to date with blogs, podcasting and other social media just look like tinkering.