A published article (dated January 10...I thought today was January 9...weird) that shows a proposed graph of podcast adoption through 2010. What are you doing today to gain those listeners?
"There is little argument - perhaps with the exception of VoIP - that podcasting was the breakout Internet phenomenon of 2005. It changed the listening habits of millions of consumers and affected the way radio â€” and to an extent, television â€” broadcasters communicated to their audiences.
Bridge Ratings found that approximately 5 million radio listeners downloaded at least one podcast in 2005, and that figure will nearly double in 2006 â€” and double again in 2007."