Does Your Podcast Have Advertisers? They Could Cost You $11,000!
If you are a podcaster or blogger with an advertiser or a show sponsor, you need to be prepared for the the new FTC rules coming into effect in December 2009. If you do not comply with their demands, they could fine you $11,000 per failure to disclose a paid endorsement! That’s right, they will find you $11,000 for not letting your subscribers know you are being paid to talk about a sponsor! The Federal Trade Commission (FTC) recently issued revised Guides Concerning the Use of Endorsements and Testimonials in Advertising to include blog posts, word of mouth campaigns and