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Across the Sound




 15 Total
 0 October


 103 Total
 0 October


 4548 Average
 No rank this month

Each week marketing gurus Joseph Jaffe and Steve Rubel discuss the world of new marketing, media and PR on the Across the Sound podcast.
Recent Episodes for Across the Sound
DATE: Mon, 27 Sep 2010
Bean there. Done that

Latest Beancast marketing podcast is up, where I join host, Bob Knorpp, Duane Forrester, Jeff Cutler and Saul Colt, as we dissect, debate and discuss: CAPTCHA as advertising (Golden Palace Casino ads on pregnant bellies never felt so good) Branding in the Online Space (yes, it's officially an episode of Back to the Future) Twitter Tax (Homage to #DeltaSkelter) The Recession is Over (See: Dog ate my homework and Read my lips: no more taxes) Likes as Loyalty Cards (not to be confused with DM's or RT's paying for your 529 plan) Download or listen here

DATE: Fri, 17 Sep 2010
Jaffe Juice #143 - Chatting with Forrester's Josh Bernoff about his new book, "Empowered"

A conversation between myself and author of "Empowered", Josh Bernoff from Forrester. We talk about the fusion and intersection between I.T., Management and Employees in terms of helping service and support a likewise empowered customer. We also discuss HERO's, I.D.E.A., the HERO project effort-value evaluation and much more, including several key case studies/histories. Enjoy the conversation... Listen to it LIVE or download it here Subscribe to the show via iTunes here

DATE: Mon, 30 Aug 2010
Jaffe Juice #142 - Joel and Jaffe Part 8 - The Death of Conversation

My friend, colleague, peer and fellow thought leader, Mitch Joel, the man behind Twist Image, Six Pixels of Separation (book, blog) and I have decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our eight conversation and this one focuses on the if we're really having any semblance of a conversation at all in Social Media, or if Marketers have done a great job of selling the invisible (once again). A little more context (follow the links) can be found here Enjoy the conversation... Listen...

DATE: Mon, 23 Aug 2010
Beanstalks (it's all about scale)

Latest Beancast marketing podcast is up with yours truly and in this episode, I join host, Bob Knorpp with the likes of Please feed the Animals and Lemonade's Eric Proulx, Revision 3's CEO, Jim Louderback, and Microsoft's Duane Forrester, where we discuss: iAd-versity (Apple as a media company? See: Microsoft and MSN) Bidding against Google (we put the mono in poly) Facebook Places (can you say pleaserobme x 500,000,000?) The follow-back question (you scratch my back, I'll DM yours) Scamming a point (nothing says punk'd like the FTC) ...and all this as I try and force out some convoluted articulation...

DATE: Mon, 02 Aug 2010
SIZE: 52.9 MB
Jaffe Juice #141 - Sugar, Old Spice...and all things Joel and Jaffe

I'm on an Internet. And I don't smell as bad anymore. But am I wearing Old Spice? I debate. You decide. Exhibit A: I've just written an article on the "Old Spice Guy" campaign. You can check it out on Adweek here. The full text of the Adweek article is below. Exhibit B: On Friday did my quasi-monthly "debate" with Mitch Joel, where we discussed the campaign, it's social media side, lovers v haters and of course, the "did it work?" component. Direct Download here Tunes subscription here Here's what I learned from the process: Beware the false prophet. People...

DATE: Mon, 26 Jul 2010
SIZE: 56.6 MB
Jaffe Juice #140 - Chatting with Anheuser Busch about their World Cup activation in South Africa

I recently sat down with Andrew Sneyd and Mike Torres from Anheuser-Busch/ABInBev to chat about their 2010 World Cup activation in South Africa which launched under the banner of "Bud United" and included a reality-type program called Bud House, a Facebook profile/avatar face-painting application, mobile/fan-based Man of the March and much more. Got a comment or question on this episode? I'm @jaffejuice on Twitter. Audio comments to +1 206 203-3255. Direct download here Tunes subscription here Disclosure: I do some work with ABInBev, although I was not involved in any way on this particular program. I'm just a football fan.

DATE: Sun, 27 Jun 2010
SIZE: 54.8 MB
Jaffe Juice #139 - Jaffe and Joel Part 6 on Life after the 30-second spot

Can you believe it's Mitch Joel who brings up the "Life after the 30-second spot" topic? It's a subject which is near and dear to my heart, but it's also one that I have some very informed and strong feelings about. It's a fascinating conversation, which touches on the evoution and future of TV, the very definition of what is TV versus video for example and the critical distinction between content and commercials. If you like these "debates" between Mitch and myself, look out for our tweets about upcoming shows or get alerts via my page on Talkshoe. What's great...

DATE: Thu, 24 Jun 2010
SIZE: 55.0 MB
Jaffe Juice #138 - Chatting with Duct Tape Marketing's John Jantsch on The Referral Engine

Duct Tape Marketing's John Jantsch just wrote a new book called, "The Referral Engine." With many similarities to "Flip the Funnel", I thought I'd sit down with him and chat about the primary messages and themes in the book. Audio comments to +1 206 203-3255. Follow me on Twitter: @jaffejuice Direct download here iTunes subscription here

DATE: Mon, 24 May 2010
SIZE: 55.3 MB
Jaffe Juice #137 - Jaffe and Joel on Personal Brands and Thought Leaderhip Content Creation

Mitch and I discuss the business of thought leadership in a B2B/service oriented, social media-enabled world. What's real. What is not. Is it too late to stake your claim? How much is too much? What about giving away IP for free? It's a free form conversation, which has several nuggets intersperced throughout. Enjoy. Audio comments to +1 206 203-3255. Follow us on Twitter: @jaffejuice and @mitchjoel Direct download here iTunes subscription here

Recent Comments for Across the Sound

You are really good heck of an enjoyable pod/zune-cast.

Submitted By: j.jarzabek@... (on 11-2006)

Gruezi, Super Site betreibt Ihr hier!!! Das kann sich wirklich sehen lassen...

Submitted By: ramirez@... (on 10-2006)

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