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For Immediate Release Podcast

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The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world.
Recent Episodes for For Immediate Release Podca...
DATE: Mon, 27 Sep 2010
SIZE: 28.0 MB
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FIR #566 - 09/27/10 - For Immediate Release

Jeanne Meister interview and Dell panel discussion have been posted; listener comments; five minutes on...open employee access in British Columbia, PR measurement mistakes, security issues with Diaspora, BP searches for new PR chief; Media Monitoring Minute; News That Fits: digital skills for PR, Michael Netzley's report, GM's social media response to a crisis, insight from Pollstream, Dan York's report; music from Angelina Bentley and the Cosmic Party; and more.

DATE: Sun, 26 Sep 2010
SIZE: 20.9 MB
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For Immediate Release Speakers and Speeches: Panel discussion at Dell SMaC Talk Unconference, London

Panel discussion on social media at the Dell SMaC Talk Unconference, London.

DATE: Wed, 22 Sep 2010
SIZE: 15.6 MB
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For Immediate Release Interview: Jeanne Meister, co-author, "The 2020 Workplace"

"The 2020 Workplace" co-author Jeanne Meister discusses the workplace of the future and what companies must do to prepare for it.

DATE: Mon, 20 Sep 2010
SIZE: 27.0 MB
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FIR #565 - 09/20/10 - For Immediate Release

Shels' alone; new interviews and speaker-speeches coming; Dell meetup in London tonight; news wrapup on social networking shutdown failure, McDonalds results from FourSquare effort, Twitter backgrounds, live streaming video, power of Twitter purchasers; Media Monitoring Minute; News That Fits: PR messages getting lost, Dan York's report, Pollstream report, aligning marketing and PR; music by Blue Turtle Seduction; and more.

DATE: Mon, 13 Sep 2010
SIZE: 26.6 MB
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FIR #564 - 09/13/10 - For Immediate Release

Shel's in Hawaii, Neville solo today; two FIR Interviews posted; Karen Hoegh's book on podcasting; listener comments; News That Fits: demise of Bloglines doesn't mean the end of RSS; Media Monitoring Minute; avoiding the pitfalls of remote working; Dan York reports on Google Instant, Facebook page browsing, RSS; British army commander will tweet from war-torn Afghanistan; Michael Netzley reports from Singapore on Ramadan, common platform for Mixi, Renren and CyWorld; music from SpiceHouse; and more.

DATE: Sun, 12 Sep 2010
SIZE: 4.65 MB
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For Immediate Release Interview: Kaitlyn Wilkins of Ogilvy 360 on the Ford S-MAX London Freeze

Ogilvy PR's Kaitlyn Wilkins talks about Ford's goals for this first European event that focused on social media and plans for the future.

DATE: Sun, 12 Sep 2010
SIZE: 12.7 MB
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For Immediate Release Interview: Susan Beebe and Richard Binhammer on Dell's Chief Listeners

Susan Beebe and Richard Binhammer talk about the Chief Listener role, what it entails, how it works at Dell, and more.

DATE: Mon, 06 Sep 2010
SIZE: 28.2 MB
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FIR #563 - 09/06/10 - For Immediate Release

Pimping for your Podcast Alley vote; listener comments; five minutes on...social media use surges among 50-plus adults, RyanAir's way with words, AP to cite bloggers, what big brands spend for Google paid search; Media monitoring Minute; News That Fits: listening overkill on Twitter, Dan York's report, corporate green efforts get thumbs-down from public, Pollstream promo, Michael Netzley's report; music from The Otherside; and more.

DATE: Mon, 30 Aug 2010
SIZE: 26.1 MB
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FIR #562 - 08/30/10 - For Immediate Release

Statistically valid samples; Disney correction; listener comments; five minutes on...OED could go online only, ghost blogging surges, new thriller sells more e-books than hardcovers, how the public views PR and advertising; Media Monitoring Minute; News that Fits: report on state of mobile communications, Michael netzley's report, meet the Chief Listening Officer, Pollstream report; PR firm settles FTC claim, Dan York's report, Mark Story's report; music from Alyshen; and more.

DATE: Mon, 23 Aug 2010
SIZE: 26.8 MB
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FIR #561 - 08/23/10 - For Immediate Release

Lots of listener comments; five minutes on...Facebook stories, the future of books, Disney aggregating bloggers' posts, Skype etiquette; Media Monitoring Minute; News That Fits: Dan York's report, Pollstream promo, Michael Netzley's report; music from A Band called Quinn; and more.

DATE: Mon, 16 Aug 2010
SIZE: 28.8 MB
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FIR #560 - 08/16/10 - For Immediate Release

FIR Live 18 is up; congrats to David Parmet for joining Converseon; listener comments; five minutes on...official tweet button, mobile stats, a low employee approval rating for Mark Hurd, another FourSquare promo; Media Monitoring Minute; News That Fits: tweetchats for business, Michael Netzley's report, social networks rival UK newspapers, Pollstream promo, social media in a disaster, Dan York's report, ethics in PR; the music; and more.

DATE: Sat, 14 Aug 2010
SIZE: 24.5 MB
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FIR Live #18 - 08/014/10 - Websites or Facebook?

Panelists Jennifer Cohen, Scott Monty, Steve Rubel and Dominic Sparkes join Neville and Shel in a discussion about Facebook's role for brands and whether it can replace websites altogether.

DATE: Mon, 09 Aug 2010
SIZE: 25.1 MB
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FIR #559 - 08/09/10 - For Immediate Release

Lee Aase interview is up; FIR Live coming on Saturday; FIR is top of Podcast Alley business category; listener comments; Five minutes on...Virgin America video contest, what makes a tweet influential, big brands repurpose newspaper circulars on Facebook, a new UK business podcast; Media Monitoring Minute; News That Fits: farewell Google Wave, Dan York's report, FDA warns pharma on Facebook promotion, update from Pollstream, Michael Netzle's report; music from The Generators; and more.

DATE: Thu, 05 Aug 2010
SIZE: 9.99 MB
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For Immediate Release Interview: Lee Aase on Mayo Clinic's Center for Social Media

Mayo Clinic Syndication and Social Media Manager Lee Aase discusses the introduction of the Clinic's Center for Social Media.

DATE: Mon, 02 Aug 2010
SIZE: 25.6 MB
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FIR #558 - 08/02/10 - For Immediate Release

New FIR interviews and speech are up, more coming; listener comments; Five minutes on...QR codes getting prevalent, Twitter newspaper open possibilities for engagement; News That Fits: what air traffic communicators learned during ash cloud event, Mark Story reports, Media Monitoring Minute, Cisco copies Old Spice, Michael Netzley reports, IABC-Buck study on employee engagement, Dan York reports; music from Freeky Cleen; and more.

DATE: Mon, 02 Aug 2010
SIZE: 1.58 MB
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FIR Cut - 08/02/10 - Facetime Opens Door to iPhone Porn

Cut from FIR 558 - Porn industry sees potential profit in Apple's video chat utility.

DATE: Sun, 01 Aug 2010
SIZE: 23.4 MB
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For Immediate Release Speakers and Speeches: Andy Smith at July 2010 Social Media Breakfast SF East Bay

Andy Smith, former Dolby Laboratiies Marketing VP, discusses The Dragonfly Effect, the basis of his new book.

DATE: Mon, 26 Jul 2010
SIZE: 25.9 MB
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FIR #557 - 07/26/10 - For Immediate Release

FIR iPhone app contest still on; FIR Live set for August 14; Michael Edson intgerview is up and Augie Ray interview is coming; listener comments; Five minutes on...BP's carrier pigeons, Social Media Club hits 100,000-plus members, little hope for a Facebook dislike button, Coca-Cola drops a Dr. Pepper Facebook campaign; News That Fits: the new world of crisis PR, Media Monitoring Minute, no social media in Metro Bank's revolution, PollStream report, Dan York's report; music from New Bomb Turks; and more.

DATE: Fri, 23 Jul 2010
SIZE: 11.0 MB
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For Immediate Release Interview: Update from Michael Edson, Smithsonian's Director of Web and New Media Strategy

Michael Edson returns to FIR to discuss the launch of the prototype for The Smithsonian Commons.

DATE: Fri, 23 Jul 2010
SIZE: 12.5 MB
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For Immediate Release Interview: Augie Ray, Sr. Analyst, Forrester Research

Forrester Sr. Analyst Augie Ray discusses his new research report, The ROI of Social Media Marketing.

DATE: Mon, 19 Jul 2010
SIZE: 27.0 MB
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FIR #556 - 07/19/10 - For Immediate Release

Recording today with Google Talk; FIR app contest winners; new interviews and book review; listener comments; Five minutes on...social messaging dos and don'ts, Ann Taylor taps FourSquare, paper boarding passes to disappear, a CMS for Augmented Reality; Media Monitoring Minute: News That Fits: ComcastCares' Frank Eliason moves to CitiGroup, PollStream Minute, Michael Netzley's report, analyzing the Apple press event, Dan York's report; the music; and more.

DATE: Fri, 16 Jul 2010
SIZE: 17.8 MB
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For Immediate Release Interview: David Meerman Scott on Marketing Lessons from the Grateful Dead

David Meerman Scott discusses the book he co-authored with Hubspot CEO Brian Halligan. The book explores techniques pioneered by the iconic jam band that can be applied by any business.

DATE: Thu, 15 Jul 2010
SIZE: 15.4 MB
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FIR Book Review: Charlene Li's Open Leadership

Shel Holtz and Ryan Williams review Charlene Li's new book, Open Leadership.

DATE: Mon, 12 Jul 2010
SIZE: 29.5 MB
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FIR #555 - 07/12/10 - For Immediate Release

Submit an audio comment to get a free FIR iPhone app; new interviews are up and a book review is coming; listener comments; five minutes on...Google street view cars, IT staff use of social media, Reader's Digest's part-free iPad app, Steve Rubel on the end of the web as we know it; News That Fits: Pepsi ruffles science bloggers' features, Dan York's report, Media Monitoring Minute from CustomScoop, social media goes feral with Rothbury killings, Michael Netzley's report, Pollstream report; music from Rilo Kiley; and more.

DATE: Wed, 07 Jul 2010
SIZE: 11.2 MB
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For Immediate Release Interview: Jennifer Cohen on Uni-Ball's Facebook campaign

Something Creative LLC President Jennifer Cohen discusses the strategy that drove the Uni-Ball Facebook campaign, and reports on the results.

DATE: Tue, 06 Jul 2010
SIZE: 12.6 MB
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For Immediate Release Interview: Jack Holt, Sr. Strategist for New/Emerging Media, U.S. Department of Defense

U.S. Defense Department new media strategist Jack Holt discusses the open policy adopted by the Pentagon for staff use of social networks.

DATE: Mon, 05 Jul 2010
SIZE: 26.1 MB
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FIR #553 - 07/05/10 - For Immediate Release

Vote for FIR at Podcast Alley; new interviews and speeches are up, there are more to come; Pollstream is a new FIR sponsor; listener comments; Five minutes on...listening to customers, a new battery invention, a Best Buy social media quandry, TV product placement in the UK, signs of social media; News That Fits; Pew research on the future of online socializing, Media Monitoring Minute, Farmers fight back using social media, Michael Netzley's report, Pollstream promo, FT's new press cutting service, blogging saves keystrokes; music from Jupiter One; and more.

DATE: Fri, 02 Jul 2010
SIZE: 9.63 MB
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For Immediate Release Interview: Caroline Kealey on ResultsMap

Ingenium Communications founder Caroline Kealey discusses ResultsMap, an online planning tool for communication strategies.

DATE: Tue, 29 Jun 2010
SIZE: 16.2 MB
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For Immediate Release Speakers and Speeches: Rob Shimmin at Dell B2B Social Media Huddle

Rob Shimmin presents the case at the Dell B2B Social Media Huddle in London on May 25, 2010 on why B2B CEOs don't tweet.

DATE: Mon, 28 Jun 2010
SIZE: 24.8 MB
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FIR #553 - 06/28/10 - For Immediate Release

Shel's on his own in Atlanta; two surveys for FIR listeners to take; review of Open Leadership coming; listener comments; 5 minutes on...BPGlobalPR inspires similar effort aimed at ATT, the 15 most hated companies, people trust companies on Twitter; Media Monitoring Minute; News That Fits: why you should think twice about location-based services, Michael Netzley reports from Asia; Mark Story reports on social media and government agencies, Coca-Cola's phenomenal result from Twitter ads, Dan York reports; music from French Kicks; and more.

DATE: Mon, 21 Jun 2010
SIZE: 25.3 MB
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FIR #552 - 06/21/10 - For Immediate Release

Video interview and Speakers and Speeches are up; listener comments; 5 minutes on...WordPress 3, Forrester survey on social maturity, social media peaks in 2012, an execution tweeted, ExxonMobil enters social space; News That Fits: Gatorade's social media mission control, Dan York's report, Rolls-Royce comms director calls social media a waste of time, Media Monitoring Minute from CustomScoop, David Phillips reports; music from The Time Beings; and more.

DATE: Fri, 18 Jun 2010
SIZE: 41.6 MB
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For Immediate Release Interview: IABC's Chris Hall and Natasha Nicholson demonstrate Discovery

IABC's Chris Hall and Natasha Nicholson demonstrate Disocvery, a new member benefit that provides online access to virtually all of IABC's knowledge resources.

DATE: Wed, 16 Jun 2010
SIZE: 18.4 MB
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For Immediate Release Speakers and Speeches: Mel Carson at Dell B2B Social Media Huddle

Mel Carson of Microsoft Advertising offered practical ideas of how to get the best from social media marketing and your business presence on the web at the Dell B2B Social Media Huddle in London on May 25, 2010.

DATE: Mon, 14 Jun 2010
SIZE: 24.5 MB
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FIR #551 - 06/14/10 - For Immediate Release

Shel's in Prague; two new FIR Speakers & Speeches podcasts up: more sessions from NewComm Forum 2010; 5 minute on... Impressions of the FIFA World Cup; listener comment and Friendfeed FIR Room round-up; News That Fits: Kraft Foods vs the slime mold moms, the Media Monitoring Minute from CustomScoop, Vocus acquires HARO to expand journalist-driven PR service, Michael Netzley reports from Singapore on the growing role of employee communication and industrial relations in China, brands must embrace social media to guard reputations says Havas Worldwide, Dan York reports on Facebook issues and more, Nike 'Write The Future' video ad helps steal Adidas' World Cup thunder; music from Null Device; and more.

DATE: Thu, 10 Jun 2010
SIZE: 24.2 MB
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For Immediate Release Speakers and Speeches: Alex Plant at New Communications Forum

NetApp's Alex Plant explores why corporations should create unique video content for specific audiences; from NewComm Forum on April 22, 2010.

DATE: Tue, 08 Jun 2010
SIZE: 25.6 MB
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For Immediate Release Speakers and Speeches: Jen McClure and Vinay Iyer at New Communications Forum

SNCR's Jen McClure and SAP's Vinay Iyer presented an introduction to Social CRM at the NewComm Forum on April 21, 2010.

Recent Comments for For Immediate Release Podca...
Great Show

Always a reliable and interesting show!

Submitted By: dagan.henderson@... (on 7-2011)

keep up the good word

Submitted By: grokfun@... (on 4-2011)


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