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Six Pixels of Separation - The Podcast

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Mitch Joel from Twist Image helps you navigate the complex world of new marketing, brand democratization, instant personal publishing, consumer generated content and our digital lives - this is your marketing wake-up call.
Recent Episodes for Six Pixels of Separation - ...
DATE: Sun, 26 Sep 2010
SIZE: 36.9 MB
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SPOS #221 - Unlocking Creativity And Your Accidental Genius With Mark Levy

Welcome to episode #221 of Six Pixels Of Separation - The Twist Image Podcast. Who is Mark Levy? I had heard his name is some of my online social networking circles, and while reviewing his site I was amazed to see testimonials like: "Mark Levy is a positioning guru extraordinaire and is my guru in residence" from David Meerman Scott author of The New Rules Of Marketing And PR and Marketing Lessons From The Grateful Dead. Simon Sinek, the best-selling business book author of Start With Why claims that Levy helped him find his "why," and corporate Blogging expert, Debbie Weil, then said that Levy is a "horse whisperer for writers and business thinkers." Beyond that high praise, Levy is also the author of Accidental Genius - Using Writing to Generate Your Best Ideas, Insight and Content. As someone who writes a lot, I fell in love with this book. First, there were many things that I do (after years of practice) but was never able to express until I read this book. Secondly (and most important), the book provided tons of new ways to write, create and spark ideas that have kept me inspired with my writing and coming up with new ideas for our clients at Twist Image. You have to give this episode a listen. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #221 - Host: Mitch Joel. Running time: 53:47. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #36 of Media Hacks will be happening soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark Levy - author of Accidental Genius. You can also follow Mark on Twitter. You can also grab his free e-book, The Fascination Factor. Be sure to check out more on free writing. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #221 - Host: Mitch Joel. Tags: accidental genius advertising bite size edits blog blogging bl ue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david meerman scott david usher debbie weil digital dads digital marketing facebook facebook group free writing hugh mcguire in over your head itunes julien smith levy innovation librivox managing the gray marie mai mark levy marketing marketing lessons from the grateful dead marketing over coffee media hacks new marketing labs online social network podcast podcasting simon sinek six pixels of separation social media 101 social media marketing start with why strategy the fascination factor the new rules of marketing and pr trust agents twist image

DATE: Mon, 20 Sep 2010
SIZE: 24.7 MB
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SPOS #220 - Digital Storytelling, Transmedia And Participatory Culture

Welcome to episode #220 of Six Pixels Of Separation - The Twist Image Podcast. On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden Tag (Gulltaggen) conference, which featured Richard Branson, Guy Kawasaki, Gary Vaynerchuk and many more. Speaking right before me was Gunther Sonnenfeld (SVP, Director of Experience & Applied Technology at RAPP) on the topics of Transmedia, participatory culture and Digital Storytelling. Gunther's perspective on how brands can really connect and flourish struck me in a deep and meaningful way. Along with becoming fast friends, we agreed to have a conversation about the topics and discuss how much the world of Marketing and Advertising has changed in the past few years. Here is our discussion. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #220 - Host: Mitch Joel. Running time: 36:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #36 of Media Hacks will be happening soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Gunther Sonnenfeld - SVP, Director of Experience & Applied Technology at RAPP. Adjunct professor at the Miami Ad School. Social entrepreneur, media theorist, evolutionary, storymaker. Follow Gunther on Twitter. Henry Jenkins - Convergence Culture. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #220 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan christopher s penn convergence culture david usher digital dads digital marketing digital media digital storytelling facebook facebook group gunther sonnenfeld henry jenkins hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks media theorist miami ad school new marketing labs online social network participatory culture podcast podcasting rapp six pixels of separation social entrepreneur social media 101 social media marketing strategy transmedia trust agents twist image

DATE: Sun, 12 Sep 2010
SIZE: 29.1 MB
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SPOS #219 - Marketing Secrets From The Grateful Dead

Welcome to episode #219 of Six Pixels Of Separation - The Twist Image Podcast. David Meerman Scott has become a Marketing and Communications juggernaut. His Blog, Web Ink Now, is one of the most popular Marketing Blogs in the world, he is a highly regarded speaker, and is the author of the best-selling business books, The New Rules of Marketing and PR and World Wide Rave. He recently teamed up with Hubspot CEO, Brian Halligan, and released a new business book, Marketing Lessons From the Grateful Dead - What Every Business Can Learn From the Most Iconic Band in History. While it may not be a great idea to drink the green Kool-Aid at the corporate picnic, it turns out there are many lessons businesses can learn from how the legendary rock band built its audience, changed its business model and turned people from reasonable human beings into diehard Deadheads. And yes, this chat with David is all about marketing, marketing, marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #219 - Host: Mitch Joel. Running time: 42:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #36 of Media Hacks will be happening soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with David Meerman Scott. Author of... The New Rules of Marketing and PR. World Wide Rave. and his latest, Marketing Lessons From The Grateful Dead, which he co-authored with Brian Halligan (CEO of Hubspot). Grateful Dead. You can follow David on Twitter here: David Meerman Scott. He also has some great (and free) ebooks. David Usher - 'Kill The Lights'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #219 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging bl ue sky factory book oven brian halligan cast of dads cc chapman chris brogan christopher s penn david meerman scott david usher digital dads digital marketing facebook facebook group hubspot hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing lessons from the grateful dead marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the grateful dead the new rules of marketing and pr trust agents twist image twitter world wide rave

DATE: Mon, 06 Sep 2010
SIZE: 32.7 MB
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SPOS #218 - Media Hacks #35

Welcome to episode #218 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #35 of Media Hacks. For this Labour Day weekend we managed to get C.C. Chapman, Hugh McGuire, Christopher S. Penn and myself on a call to discuss everything new and happening around all things media (and yes, new media). One of the core topics was how the Internet is dealing with the real-time Web and the implications this is happening across the media channels. So, yes, we're talking about newspapers, television and a world where everyone and anyone is an eye witness reporter. We also dive into a discussion about how apps are becoming a world where suddenly it looks more like a thousand AOLs blossoming verses an open Internet as we have know it to date. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #218 - Host: Mitch Joel. Running time: 47:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #35 of Media Hacks happens right now and it features:  C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Julien Smith - In Over Your Head - Co-author of Trust Agents. Twitter from Space - NASA astronaut first to 'tweet' from space. A discussion about the real-time web and real-time news. Apps and the new closed Internet. No show notes this week - wound up spending time with the family instead (forgive me ;). David Usher (with Marie Mai) - 'Je Repars' (in French). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #218 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan christopher s penn content rules david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

DATE: Sun, 29 Aug 2010
SIZE: 45.9 MB
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SPOS #217 - Jaffe And Joel #8 (Across The Sound 8.20)

Welcome to episode #217 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our eight conversation (or, as I like to affectionately call it, Across The Sound 8.20), and this one focuses on the if we're really having any semblance of a conversation at all in Social Media, or if Marketers have done a great job of selling the invisible (once again). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #217 - Host: Mitch Joel. Running time: 1:06:49. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #35 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Here's the Jaffe vs. Joel debate on the truth behind the conversation in Social Media. Some good pre-reading on this: The End Of Conversation In Social Media. Comments And Conversations. The conversation doesn't suck; you do! Proposal: A new kind of blog comment system (via Dave Winer). Buzz Kill (via Leo Laporte). I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. David Usher (with Marie Mai) - 'Je Repars' (in French). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #217 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crayon dave winer david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith leo laporte librivox life after the 30 second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media social media 101 social media marketing strategy trust agents twist image

DATE: Mon, 23 Aug 2010
SIZE: 30.3 MB
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SPOS #216 - Facebook Marketing Revealed

Welcome to episode #216 of Six Pixels Of Separation - The Twist Image Podcast. This episode is proof positive that Social Media and the changes in the Digital Marketing landscape sometimes do happen with lightning fast speed. In late June, I had a  Skype conversation with Chris Treadaway who is the co-author of Facebook Marketing - An Hour A Day along with Mari Smith. Back then (less than two months ago), Facebook did not have 500 million users, nor had they announced Facebook Places and there were no Facebook Credits. A lot of our conversation was around the topic of how to use Facebook as a Marketing engine, and Chris was pretty upfront that by the time the book had been published, there was no such thing as the "like" button as well. Here is our fascinating conversation all about Facebook, Marketing, privacy and the speed of the online channels. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #216 - Host: Mitch Joel. Running time: 44:14. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #35 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Chris Treadaway. Co-author of Facebook Marketing - An Hour A Day with Mari Smith. You can also follow Chris on Twitter. And, of course, hang with Chris on Facebook. Also, check out what Facebook is publishing about you right here. David Usher (with Marie Mai) - 'Je Repars' (in French). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #216 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan chris treadaway christopher s penn david usher digital dads digital marketing facebook facebook group facebook marketing facebook marketing an hour a day hugh mcguire in over your head itunes julien smith librivox managing the gray mari smith marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

DATE: Mon, 16 Aug 2010
SIZE: 35.0 MB
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SPOS #215 - Media Hacks #34

Welcome to episode #215 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #34 of Media Hacks. Hugh McGuire (Book Oven, Bite-Sized Edits, LibriVox), Julien Smith (co-author of Trust Agents, In Over Your Head) and I met for a sushi lunch and decided to record the latest episode of Media Hacks. We all agree that we love the ambient background noise (even the music) that comes from recording live - we hope you do too. We're not sure if it was the green tea or the sashimi that brought us down the rambling topics we cover, but it sure was heavy, intense and required most of us to get some fresh air right after recording. In this episode we look at everything from publishing, privacy, data and location to anonymity, net neutrality, circumcision (not a typo) and the future of media. The biggest thought: it's getting hard to opt-out of the online world and perhaps we have to review our own perceptions of ourselves. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #215 - Host: Mitch Joel. Running time: 51:04. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #34 of Media Hacks happens right now and it will features:  Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. MIA: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Live and in person from a Sushi joint - enjoy the music and the sounds of us chowing down. Julien had a killer Blog post: Life Doesn't Start Tomorrow. Julien feels that he can be like Seth Godin. People react to Social Media best when it's (a little) like mass media. We love traditional mass media headlines. NO longer ignoring baseline connections with people. It's a little about "how many" and little bit about "who" is following you. People, you should follow Hugh McGuire on Twitter. Hugh and Julien start making out because the music is so loud in the restaurant. Kindle makes some major news. Hugh still doesn't care. We're getting close to the moment where technology becomes a commodity. Closed platforms and open platforms. Is a Social Media crash coming? Inspired by Chris Brogan's Blog. The shift from an advertising mindset to a marketing mindset. SCVNGR Puts the Game Back in Location-Based Gaming. Facebook's Foursquare-like location tool is coming, sources say. Google, Verizon and net-neutrality. In Google-Verizon Deal, Fears for Privacy. Google's Next Step Is Not Search. People steal music because it's easy. Selling content is always a more complex process. Julien thinks I had media training. I think I look like an idiot. Does the Internet eventually become a pipe? Is it possible that Google is using a position with Verizon to really just cut deals and beat the leveraging of others? Mobile is the important thing. Who are the big players and what is Microsoft's game? (full disclosure: Microsoft is a client's of Twist Image). Closed is great at the beginning but over time, open is better. The money is not in the advertising - it's in the data and the marketing information. You are being followed, tracked and recorded. Deal with it. Time for Obama to shut down WikiLeaks' Assange. Does the freedom of information threaten democracy. The Next Big Thing Online Could Well Be Anonymity. Think about what you publish. Now think about everything you search for being public. Does Julien have a rash? The social implications of publishing our lives online. Humankind has a history of making decisions for others without consent. Welcome to our universe. We get upset about what Google is doing, but the credit card companies know everything about you. Google is the ultimate media company. The philosophy of the media and the Internet. We are all not that important in the grand scheme of things. Sub dermal implants, Nostradamus and the number of the beast. Privacy vs. convenience. We are meat. We are all the same. Dance monkey... dance. Trust Agents is now available in paperback (and it has been updated) - buy lots of copies. David Usher (with Marie Mai) - 'Je Repars' (in French). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #215 - Host: Mitch Joel. Tags: advertising amazon anonymity bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group google hugh mcguire in over your head itunes julian assange julien smith kindle librivox location-based game managing the gray marie mai marketing marketing over coffee mass media media hacks microsoft net neutrality new marketing labs online social network podcast podcasting privacy scvngr seth godin six pixels of separation social media 101 social media crash social media marketing strategy trust agents twist image verizon wikileaks

DATE: Sun, 08 Aug 2010
SIZE: 28.4 MB
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SPOS #214 - The Ghost Blogging Debate With Mark W. Schaefer

Welcome to episode #214 of Six Pixels Of Separation - The Twist Image Podcast. If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would best be served if that voice was created by a ghost writer. It's an issue that irritates me because I don't agree with it, but I do understand why businesses do it (hence my frustration). Mark W. Schaefer (over at Grow) had a great Blog post titled, Why It's Ridiculous To Argue About Ghost Blogging, that ran contrary to a post I had published titled, The Death of Social Media (which focused on executives now hiring individuals to tweet for them on Twitter). While the comments and conversations were/are fantastic, we decided to have a Skype chat/debate about the topic. Here it is. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel. Running time: 41:21. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #34 of Media Hacks will happen soon and it will feature (hopefully):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Mark W. Schaefer over at Grow had a great post titled, Why it's ridiculous to argue about ghost blogging. Mark's post had a reference to a Blog post of mine titled, The Death Of Social Media. In fact, his post was so good, that it caused some great conversation in the comment section. From there, we figured that this horse has been beaten to death, but why not break out the old chestnut again? This is our conversation/debate/agreement/hope for the future. David Usher (with Marie Mai) - 'Je Repars' (in French). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel. Tags: advertising bite size edits blog blogger blo gging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group ghost blog ghost blogging grow hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the death of social media trust agents twist image

DATE: Mon, 02 Aug 2010
SIZE: 42.9 MB
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SPOS #213 - Jaffe And Joel #7 (Across The Sound 7.20)

Welcome to episode #213 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our seventh conversation (or, as I like to affectionately call it, Across The Sound 7.20), and this one focuses on the chaos that is the new Old Spice advertising campaign. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #213 - Host: Mitch Joel. Running time: 1:02:28. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #34 of Media Hacks will happen soon and it will feature (hopefully):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on Old Spice, New Media and Old Media. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. Old Spice. Old Spice on YouTube. Old Spice Voicemail Generator. Cisco Spice. Joe's column in AdWeek about Old Spice: Sugar And Old Spice. Is Life After The 30-Second Spot the 30-second spot? David Usher (with Marie Mai) - 'Je Repars' (in French). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #213 - Host: Mitch Joel. Tags: across the sound advertising adweek bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan christopher s penn cisco spice crayon david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs old spice old spice voicemail generator online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image youtube

DATE: Sun, 25 Jul 2010
SIZE: 20.7 MB
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SPOS #212 - Power Friending With Amber Mac

Welcome to episode #212 of Six Pixels Of Separation - The Twist Image Podcast. She is well known in the Digital Media circles from her work on G4 Tech TV to her constant (and consistent) appearances with Leo Laporte. There are few people more connected (both online and to the New Media channels) than Amber Mac. We have been friends for many years (and constantly joke about how often we wind up connecting in airport lounges across North America). She's not just a mass media personality either, her highly popular Podcasts, Web Nation and Command N are must-have pieces of content. More recently, she published her first book, Power Friending - Demystifying Social Media To Grow Your Business. I don't know what took us so long to get together to chat, but the moment finally happened and here it is. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #212 - Host: Mitch Joel. Running time: 30:07. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #34 of Media Hacks will happen soon and it will feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Amber Mac. Check out her new book: Power Friending - Demystifying Social Media to Grow Your Business. Follow Amber on Twitter. Friend Amber on Facebook. MGI Media. Web Nation. Command N. David Usher - 'Je Repars' (in French with Marie Mai). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #212 - Host: Mitch Joel. Tags: advertising amber mac amber macarthur bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan christopher s penn command n david usher digital dads digital marketing facebook facebook group g4 tech tv hugh mcguire in over your head itunes julien smith leo laporte librivox managing the gray marie mai marketing marketing over coffee media hacks mgi media new marketing labs online social network podcast podcasting power friending six pixels of separation social media 101 social media marketing strategy trust agents twist image web nation

DATE: Sun, 18 Jul 2010
SIZE: 35.9 MB
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SPOS #211 - Media Hacks #33

Welcome to episode #211 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #33 of Media Hacks. Instead of the usual phone conversation, Hugh McGuire, Julien Smith and I met up for an early morning breakfast at the infamous Bagels Etc... in beautiful Montreal. The conversation floated between mass media versus Social Media to looks at everything from how Old Spice is leveraging the convergence of the two, to why both Clay Shirky and Nicholas Carr have new business books that are well-worth reading (even though they both don't agree with one another). We also attempt to tackle the conversation over content and its value (re: pricing model) in our current society, and many other hacking media topics. As with most episodes of Media Hacks, some of the language is not safe for work (you have been warned). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #211 - Host: Mitch Joel. Running time: 54:39. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #33 of Media Hacks features:  Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not available: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Live from Bagel Etc... in Montreal (one of Leonard Cohen's regular hang-out). We're all in festival fever... make that the world-famous Just For Laughs comedy festival. The advertising landscape have shifted because of Web culture. What is famous? Old Spice, Social Media and the convergence of all media. Old Spice Voicemail Generator. The new advertising takes stories in different directions. Welcome to transmedia. Are we a part of pop culture or nerd culture... or is pop culture now nerd culture? Please excuse us for the eating and chewing sounds... it is what it is. We should all follow a backpack. It's not about mass media... it's about communities of interest. The impact of Clay Shirky's new book, Cognitive Surplus. Some things cross into the mainstream but most stuff does not. Packaging rather than content. The easier to digest the more the mass populous hops on it. The types of people who use Twitter and how it plays out. The brilliance of Twitter lies in its constraints. Nicholas Carr and his new book, The Shallows, and Clay Shirky's Cognitive Surplus. We're starting to see/hear/read the splinters in Internet culture and how it plays out with Social Media. Is Google Making Us Stupid? - The Atlantic. Who else goes to the bathroom to check their iPhones all of the time? Welcome to the age of rapid social anxiety growth. Good calories - Bad calories (while Julien is eating a mish mash). Moving to the asynchronous life of book reading - fully digital. You can do this with the iBook, Kindle and/or Kobo app for your mobile. Also make sure to grab both Readability and InstaPaper. The way we write and read changes. What the Dickens? We need to divide the culture from the business model. Books do not need to so big anymore. The constraint is there to support the business not the content. This is not essential to the culture. Can we homogenize the content? What media gives more depth - a Blog or a business book? What is the best way to do something vs. the best way to make money (or whatever else you're trying to accomplish). We need to break free or experiment more with content. A Blog is more powerful and deep way to explore content than a book is - this will scare publishers. What mass media can learn from The Grateful Dead. Does the mass amount of content devalue the content? Put a pay-wall up for everything: what would you pay for monthly access to Blogs? You Are Not A Gadget by Jaron Lanier. Finland makes broadband Internet access a human right. The supply and demand of information and where the money goes. We all do have the resources to create media and content. There are no restrictions. David Usher - 'Je Repars' (in French with Marie Mai). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #211 - Host: Mitch Joel. Tags: advertising bagel etc bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan christopher s penn clay shirky cognitive surplus comedy festival david usher digital dads digital marketing facebook facebook group finland broadband hugh mcguire ibook in over your head instapaper iphone is google making us stupid itunes jaron lanier julien smith just for laughs kindle kobo lib rivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs nicholas carr old spice online social network papi coudrey podcast podcasting readability six pixels of separation social media 101 social media marketing strategy the atlantic the grateful dead the shallows transmedia trust agents twist image you are not a gadget

DATE: Mon, 12 Jul 2010
SIZE: 37.0 MB
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SPOS #210 - Mistakes We Have Made A Few - Featuring Avinash Kaushik

Welcome to episode #210 of Six Pixels Of Separation - The Twist Image Podcast. Avinash Kaushik (Analytics Evangelist at Google and the author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0) reached out to me about an idea for an episode of the Six Pixels of Separation podcast. Kaushik wanted to have a candid conversation not about what we've done right in business and in Social Media, but what we got wrong and what we learned from it. It's powerful to reflect on your mistakes and the outcomes, and it was also a fascinating conversation about Marketing, leadership, management, maturity, Social Media and every other nook and cranny we've both played in (and got ours knees scraped along the way). Feel free to add your mistakes below. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #210 - Host: Mitch Joel. Running time: 53:52. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #33 of Media Hacks will happen some time soon and it will feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. A candid conversation with Avinash Kaushik about making mistakes (and what we have learned). Follow Avinash on Twitter. Analytics Evangelist at Google. Blogger at Occam's Razor. Author of Web Analytics - An Hour A Day and Web Analytics 2.0. Market Motive. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #210 - Host: Mitch Joel. Tags: advertising avinash kaushik bite size edits blog blogging bl ue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image web analytics web analytics 20 web analytics an hour a day

DATE: Mon, 05 Jul 2010
SIZE: 35.6 MB
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SPOS #209 - Media Hacks #32

Welcome to episode #209 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #32 of Media Hacks. On the line is C.C. Chapman, Hugh McGuire, Christopher S. Penn and yours truly. In this episode, we celebrate the announcement of C.C.'s upcoming book, Content Rules (co-written with the truly awesome Ann Handley from MarketingProfs) which leads us down the rabbit hole into a conversation about content, authenticity, publishing (as usual) and how we all connect, create, curate and find content.  And, in the end, none of us can figure out how to hold a phone the right way (who knew?). Beyond that we discuss devices and content and what this business may (or may not) look like. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #209 - Host: Mitch Joel. Running time: 51:52. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #32 of Media Hacks is here and it features:  C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Not present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Julien Smith - In Over Your Head - Co-author of Trust Agents. C.C. Chapman is officially an author. The book is called, Content Rules, with Ann Handley from MarketingProfs. Sadly, C.C. can't explain what a book is ;) A conversation about Blogging, content and mass media. The Good Old Days. The value of links, retweets and web analytics. The homogenization of Social Media. Content has to be fun too. How the FCC Plans to Regulate Internet Lines via The Wall Street Journal. Filter, curate and crowdsourcing. How should publishing be different? Why it's ridiculous to argue about ghost blogging. Moving away from Google Reader to Twitter to really be "in the know". The challenge of RSS and syndication versus (or with) the real-time(ish) Web. The changing media habits of people. Google Buzz is also driving great content tips and ideas (at least, C.C. says so). So, what's the buzz about Google Buzz? It turns out you were holding your phone the wrong way. You can never make an early adopter happy. Remember, all issues are resolved through a software update. Life is just that easy. Did you ever believe the bars or reception notification on your phone? TED - Rory Sutherland: Life lessons from an ad man. Great news about woot getting acquired by Amazon. Amazon buys world's biggest bog o' crap, and it's call woot. Google, Apple and Amazon are locked in a very interesting fight. Is it the device or the content? We may be a little stuck in publishing purgatory at this point. eReading devices are only a commodity and they will disappear (says Hugh). And with all of this, Amazon Kindle continues to roll out new devices and lower prices. The business challenge is this: if the devices don't matter and people steal the content, where does that leave us? The open vs. closed platform for publishing and the Web. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #209 - Host: Mitch Joel. Tags: advertising amazon amazon kindle ann handley apple bite size edits blog blogging bl ue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn content rules crowdsourcing david usher digital dads digital marketing early adopter ereading facebook facebook group fcc ghost blogging google google buzz google reader hugh mcguire in over your head iphone itunes jul ien smith librivox managing the gray marketing marketing over coffee marketingprofs mass media media hacks new marketing labs online social network podcast podcasting rory sutherland rss six pixels of separation social media 101 social media marketing strategy ted trust agents twist image twitter wall street journal woot

DATE: Mon, 28 Jun 2010
SIZE: 44.2 MB
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SPOS #208 - Jaffe And Joel #6 (Across The Sound 6.20)

Welcome to episode #208 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our sixth conversation (or, as I like to affectionately call it, Across The Sound 6.20), and it focuses on the future of television - from advertising to content to how we consume it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #208 - Host: Mitch Joel. Running time: 1:04:24. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #32 of Media Hacks is coming soon and it will (hopefully) feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on the future of television. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. Apple TV. Google TV. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #208 - Host: Mitch Joel. Tags: advertising apple tv bite size edits blog blogging bl ue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon digital marketing facebook facebook group flip the funnel google tv hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy television the future of tv trust agents twist image

DATE: Mon, 21 Jun 2010
SIZE: 35.0 MB
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SPOS #207 - Media Hacks #31

Welcome to episode #207 of Six Pixels Of Separation - The Twist Image Podcast. It's not about whether or not banner advertising works, it's about how we are designing the Internet. More often than not, publishers create pages that are better for their advertisers than they are for their consumers. When that happens, consumers vote with their clicks, their Facebook status updates and with their tweets. The model for the Internet, Marketing and communications is more complex than ever. In this episode of Media Hacks, Christopher S. Penn, Hugh McGuire and myself explore some of the bigger changes that are happening online right now. This includes new developments like Apple's Retina Display as well as what email can (and should) do better. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #207 - Host: Mitch Joel. Running time: 50:58. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #31 of Media Hacks is now and it features:  Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  Not available for this episode: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Julien Smith - In Over Your Head - Co-author of Trust Agents. The economy is still in the tank, but you can't find an iPad to save your life. What does that tell? Ninja gives us the rundown on the economy. It's time to shut down the government for twenty years and start printing money. ...And with all of that, the release of the new iPhone still crashed both the AT&T and Apple website. We are getting tired of being poor and we're not going to take it. We are fine with living in debt... especially if it's cheap. The big debate: do you buy an iPad or wait for the new iPhone 4G and get the next generation iPad? A chat about the new iPhone. It's all about Retina Display. The new iBook shelf can scrape email and work in PDF formats. Once again, we're talking about location. A new conversation about a smarter email system. There is a lot of talk about people not using email in the future. Like Facebook: Email: Press Delete. Managing information is still a struggle and it's not perfect. Can Google Wave save us? Does anybody remember bacn? Hugh gets provocative: Death to Design? Death to the Banner Ad? Loving both Readability and InstaPaper. Avinash Kaushik (Analytics Evangelist, Google and author of Web Analytics 2.0) is all about not being a selfish lover. Text will be displayed in many different ways, so let's make the text more like data. Banners ads vs. Display advertising vs. the needs/wants of the reader. How much stock is there in display advertising? Ad-blocking is bigger than you think. Danny Sullivan's take on Readability and display advertising. Twitter and the new Promoted Tweets. Broadcasting Works (Even In Social Media). Twitter has over 125 million users. Twitter is now Times Square. I rant about why banner advertising really messed up New Media. What is the Internet as a media channel? What can it be? With reading as the primary driver, who designs for the reader? The Huffington Post design works well for them. As does the Craigslist design. What provides comfort is what will win. The flow of iPad usability will change the game (again). Twitter Places is coming. Check out The Deal Map. Thinking about our friends at Podcasters Across Borders. Happy Father's Day everyone! David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #207 - Host: Mitch Joel. Tags: ad-blocking software advertising avinash kaushik bacn banner advertising bite size edits blog blogging bl ue sky factory book oven broadcasting campfire cast of dads cc chapman chris brogan christopher s penn craigslist danny sullivan david usher digital marketing facebook facebook group google google wave happy fathers day hugh mcguire ibook in over your head instapaper ipad i tunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasters across borders podcasting promoted tweets readability retina display six pixels of separation social media 101 social media marketing strategy the deal map the huffington post trust agents twist image twitter places web analytics web analytics 20

DATE: Wed, 16 Jun 2010
SIZE: 24.8 MB
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SPOS #206 - How To Rock Twitter With Unmarketing

Welcome to episode #206 of Six Pixels Of Separation - The Twist Image Podcast. Do you question the value of Twitter? Do you still wonder if all Twitter does is help you know when people you don't care about are having pizza? Do you think there is a value for businesses to use Twitter? What about Twitter as a Marketing channel? Does it work? Can it work? If anyone would know the answers to these questions, Scott Stratten would. Stratten has well over 50,000 followers on Twitter (@unmarketing) and this had led to a very successful career in consulting, speaking and writing. Currently, Scott is promoting his first business book (named after his Twitter handle and consulting company), UnMarketing - Stop Marketing. Start Engaging (due out in early September). If you are still on the fence about Twitter, or even if you're on Twitter but struggling to build a relevant audience, this is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #206 - Host: Mitch Joel. Running time: 36:06. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #31 of Media Hacks is coming soon and it will feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Scott Stratten. UnMarketing. Follow Scott on Twitter: @unmarketing. Scott's first business book, UnMarketing: Stop Marketing. Start Engaging, comes out in early September. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #206 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging bl ue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting scott stratten six pixels of separation social media 101 social media marketing strategy the shakes trust agents twist image twitter unmarketing

DATE: Mon, 07 Jun 2010
SIZE: 28.2 MB
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SPOS #205 - Media Hacks #30

Welcome to episode #205 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #30 of Media Hacks. Who would have thought that we would have made it this far? In this episode, C.C. Chapman, Julien Smith and myself have a pretty hot and heated conversation that covers everything from our online identities and the types of content we publish to what it takes to create content on the iPad. We also look at how the publishing and advertising game changes when everyone is a publisher and what the world looks like as the Internet pulls our attention away from other media channels and one another. There is a lot to digest and plenty of fodder for the Blogs. Please keep in mind that this episode is not safe for work. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #205 - Host: Mitch Joel. Running time: 41:04. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #30 of Media Hacks happens now:  C.C. Chapman - Managing The Gray - Campfire. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not available for this episode: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  A conversation about being active (and inactive) online. Protip: Your inactive blog makes you irrelevant. The Internet has an identity issue. Maintenance is an important part of what we do. What is the legacy of content worth? Welcome to the Elephant Graveyard. Julien loved the end of Lost (that was a joke). Julien has an iPad... what does he think? Welcome back to the world of consumption. The iPad needs the perfect Blogging app. And now the capping of data begins! C.C. is now done with his iPhone. Do we now move from creation media back to consumption media? Some thoughts on the shift in media. Is Twitter useless for building followers? You develop followers by switching from channel to channel. The time, attention and capacity of people. The leverage of using your network across multiple channels and platforms. The quantity and the quality of the community. Numbers are important. If everyone is chasing the numbers game, will that create mediocrity? Times Square is becoming everywhere. Julien is (finally) out of his league. Every media has its dissipation over time. Nicholas Carr - The Shallows - a brilliant new book (and his Blog is up to date). The Web is pulling our attention away from other media. The anxiety over our use of time. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #205 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging bl ue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn david usher digital marketing facebook facebook group hugh mcguire in over your head ipad iphone itune s julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nicholas carr online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the shallows trust agents twist image

DATE: Mon, 31 May 2010
SIZE: 44.3 MB
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SPOS #204 - Jaffe And Joel #5 (Across The Sound #5.20)

Welcome to episode #204 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our fifth conversation (or, as I like to affectionately call it, Across The Sound 5.20), and it focuses on Personal Branding. Does the term still hold meaning? What's our world like when everyone is broadcasting their personal brand to the world and what are the implications for Marketers? How do you figure out the signal from the noise? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #204 - Host: Mitch Joel. Running time: 1:04:34. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #30 of Media Hacks is coming and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  Julien Smith - In Over Your Head - Co-author of Trust Agents. Here the Jaffe vs. Joel debate on Personal Branding. I'm thinking of changing the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Crayon. Powered. David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #204 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging bl ue sky factory book oven campfire cast of dads cc chapman chris brogan christopher s penn crayon david usher digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice join the conversation joseph jaffe julien smith librivox life after the 30 second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network personal branding podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image

DATE: Mon, 24 May 2010
SIZE: 35.1 MB
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SPOS #203 - Media Hacks #29

Welcome to episode #203 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29 of Media Hacks. All of us Media Hacks readily agreed that we had been away from these conversations for too long, so we decided to record (albeit via Skype) and publish the chat right away. In this episode we attack everything from the iPhone and iPad app goldrush to conversations about what, exactly, Apple is in the business of selling and a long discussion about how the Internet and books are quickly becoming the same thing, and what all of this means to the average consumer. There's some serious media deep-diving in this episode of Six Pixels of Separation/Media Hacks, and we hope you will come along for the audio journey. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #203 - Host: Mitch Joel. Running time: 51:13. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #29 of Media Hacks is here (yes, two in a row...) and it features:  Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  Julien Smith - In Over Your Head - Co-author of Trust Agents. Not Present: Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Campfire. Tweetie for iPhone get acquired by Twitter and wipes out the industry of Twitter clients for mobile. The iPhone app goldrush. Hugh leaves - he can't handle Julien's interruptions. Hugh lacks enthusiasm about being a part of Media Hacks by typing while we're talking. Julien swears (literally) by his Dvorak keyboard. Twitter is changing how the authentication works. How popular is the iPad? Is it a success? Yes it is. What kind of company is Apple? Is it more than a design company? The concept of "lean start-ups". Facebook, the "like" button and the truth about friends. Facebook privacy. Hugh thinks that there is no difference between the Internet and books. They are the same thing. The debate about text and hypertext. Hugh needs to pulls a Costanza right now. Back to the, "what is a book?" debate... Books are not just printed pages or e-books. Believe it or not, the mash-up plays into this conversation. TED Talk - Rory Sutherland: Life lessons from an ad man. We still can't do enough stuff with our content. Information as a style sheet. Reading with InstaPaper and/or Readability. The Shakes - 'Liberty Jones'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #203 - Host: Mitch Joel. Tags: ad man advertising apple bite size edits blog blogging bl ue sky factory book oven book publishing business book campfire cast of dads cc chapman chris brogan christopher s penn content crayon di aspora digital marketing facebook facebook group facebook like button facebook privacy foursquare hugh mcguire hypertext in over your head instapaper ipad i phone app itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting privacy readability rory sutherland six pixels of separation skype social media 101 social media marketing strategy ted talk the shakes trust agents tweetie twist image twitter

DATE: Mon, 17 May 2010
SIZE: 31.8 MB
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SPOS #202 - Media Hacks #28

Welcome to episode #202 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #28 of Media Hacks. In prepping for the launches for both Trust Agents and Six Pixels of Separation business books, Chris Brogan, Julien Smith and I decided to hold half-day events titled, Building Trust In A Connected World Summit. This past week, we celebrated the last event of this mini-book tour in Salt Lake City, Utah. The night before the event we recorded (in person) this latest episode of Media Hacks... and hack away we did. Everything from privacy and the iPad to digital out-of-home advertising and the proximity Web. As you have come to expect, Media Hacks is not safe for work, but it is chock-full of passionate debate and conversation about Social Media, technology and the changing face of Marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #202 - Host: Mitch Joel. Running time: 46:22. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #28 of Media Hacks is here (it's true!) and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. Julien Smith - In Over Your Head - Co-author of Trust Agents. Not present: C.C. Chapman - Managing The Gray - Campfire. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.  Media Hacks was recorded live in Salt Lake City, Utah. This podcast is not safe for work (Julien is here as are Chris' bowels). Why does Chris Brogan not shill enough for Social Media 101? Tara Hunt (author of The Whuffie Factor) is changing the name of her book? It seems like everyone is working on a new business book. The iPad is here... we can finally talk about it (and actually know what we're saying... sort of). BTW, did you catch Julien's first thoughts on the iPad? Hugh McGuire thinks that books and the Internet are really the same thing... deep thoughts. The humanization of technology. Back to the "what is a book"? by talking iPad stuff. Our definition of "media" continues to evolve. If you don't use InstaPaper... you should. Julien rants about the paleo diet book, Primal Blueprint by Mark Sisson. Networks versus devices speaking to other devices directly. Chris Brogan wants some sub-dermal implants. Stat. Video game devices can talk to one another... why don't other devices? Collaboration and competition are central components of the Internet. Collaboration software is already there, why isn't the hardware? Facebook goes public and this means less privacy. Scobleizer - Much ado about privacy on Facebook (I wish Facebook were MORE open!!!). Resigning our privacy. Everything we do is being captured and recorded forever. Diaspora - the open source social network. The problem is we all have to deal with this because we need these tools, channels and platforms. Chris Brogan says local is dead and it's all about being global. The great distribution systems are now three dimensional. Is the future advertising or is the future in publishing and data? Digital Out of Home. A personal case study of Twitter. Foursquare... where are you? The resistance of new technology is a sign of getting old. Listening at the point of need. The story of haul videos (more on that here: Kids And The Haul - The Emerging Haul Video Trend). Is Social Media just pushing us towards Sodom and Gomorrah? Our version of privacy might be wrong. The Proximity and Real-Time Web. Chris takes a break (this might be a Podcast first). Social Media encourages people to buy (which may be better than any stimulus package we have seen to date). Media Hacks is a toggle of media thinking. Getting Uncomfortable. Creating stronger mental muscles. Location be the ultimate private online social network. Why don't hotel windows open? David Usher - 'Kill The Lights'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #202 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging bl ue sky factory book oven business book campfire cast of dads cc chapman chris brogan christopher s penn crayon david usher diaspora digital marketing facebook facebook group foursquare haul video hugh mcguire in over your head instapaper ipad i tunes julien smith librivox managing the gray mark sisson marketing marketing over coffee media hacks new marketing labs online social network paleo diet podcast podcasting primal blueprint privacy robert scoble salt lake city six pixels of separation social media 101 social media marketing strategy tara hunt the whuffie factor trust agents twist image twitter

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