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The Small Business Owners Manual: author read of book

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Author and small business pro Joe Kennedy reads selected chapters of his recent book 312 page book "The Small Business Owners Manual"* including marketing plans; legal structures; financing alternatives; determining your Unique Selling Propostion (USP); increasing revenues through new sales channels; web sites, Internet marketing and ecommerce; tax overview and minimization, determining the best location and negotiating the lease; dealing with attorneys and CPAs; employee - employer hiring, firing, and contracting; the many forms of business insurance, and more. (* The Small Business Owners Manual, Career Press ISBN 1-56414-813-0 / 1564148130 see also www.tsbom.com).
Recent Episodes for The Small Business Owners M...
DATE: Sat, 31 Mar 2007
SIZE: 8.26 MB
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TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding

Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers' paradise? Then there is state law, county and local laws. It seems that there is no end to the legal morass involved in recruiting, hiring, contracting, and firing. We can't cover every regulation but a few tips, rules and methods are given to make the entrepreneur aware of the most likely problems that can occur, and quick and easy ways to prevent real and frivolous employee lawsuits that may threaten the very existence of your small business.

DATE: Wed, 28 Feb 2007
SIZE: 6.56 MB
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TSBOM Article Podcast: Accounting for Anxiety

Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation, or even how much money they have in the bank. Why is this? Psychologists tell us that it is a common disorder called anxiety syndrome. In good times there is always something more important and exciting to do than balance the checkbook, and in difficult times business owners just don't want to work hard at calculating numbers that are discouraging. So what is anxiety syndrome and how should business owners make sure they have accurate and timely numbers in good times and bad?

DATE: Mon, 12 Feb 2007
SIZE: 8.40 MB
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TSBOM Podcast: Advice to Small Businesses on IT Security and Internet Scams

Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses, hacking, worms, mal-ware, scum-ware, spam attacks, server hi-jackings and more. The results to the small business owner may range from degraded workstation performance, to someone in a far-away country stealing your customer lists and emptying bank accounts. When a problem occurs, expect little help from law-enforcement. There is no way to protect again everything, but this primer outlines the top threats and advises on what to tell employees to minimize IT security exposures.

DATE: Wed, 24 Jan 2007
SIZE: 6.40 MB
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TSBOM Podcast: The Unique Selling Proposition of Your Small Business

Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising and marketing but is the very identity of your company; it's very reason to be. This is why customers should buy your products and services and why your firm is not just another competitor. So we describe the USP and its special importance to small business.

DATE: Sun, 07 Jan 2007
SIZE: 7.33 MB
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Chapter 1 Part 1, Introduction

In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already have one; aim to grow; are comfortable with the Internet; and are in business to maximize earnings and minimize taxes and expenses. The segment concludes with an outline of the book’s 14 chapters.

DATE: Tue, 26 Dec 2006
SIZE: 23.1 MB
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Chapter 11 Part 3, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching. The most popular SBA lending programs discussed are: the Section 7(a) Loan program, the 804 Loan program, and SBIC (Small Business Investment Company) venture capital financing.

DATE: Mon, 18 Dec 2006
SIZE: 14.0 MB
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Chapter 11 Part 4, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, PG, personal and business credit cards, and the oft-requested personal guarantee.

DATE: Mon, 04 Dec 2006
SIZE: 20.8 MB
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Chapter 11 Part 5, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

To finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain additional debt or equity financing. Each component of the business plan / loan package is discussed with an explanation of why it is needed and what to include and not include. A crisply prepared, professional package may well impress funding sources and make a difference well worth the time.

DATE: Tue, 14 Nov 2006
SIZE: 13.2 MB
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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 6 of 6

Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.

DATE: Fri, 03 Nov 2006
SIZE: 11.8 MB
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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 5 of 6

Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.

DATE: Mon, 16 Oct 2006
SIZE: 13.4 MB
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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 4 of 6

Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.

DATE: Thu, 05 Oct 2006
SIZE: 15.4 MB
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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 3 of 6

Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.

DATE: Fri, 22 Sep 2006
SIZE: 15.1 MB
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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 2 of 6

Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.

DATE: Mon, 11 Sep 2006
SIZE: 13.8 MB
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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 1 of 6

Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business plans, hiring and firing, contractors versus employees, noncompete and noncircumvention concerns, drop ship versus inventory models, how to choose products that will earn serious money and more.

DATE: Wed, 30 Aug 2006
SIZE: 13.2 MB
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Chapter 3, Part 4, Sales and Selling: The Oxygen of Business

Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and then move forward after you’ve overcome the barriers. Then we discuss the strange sales phenomena known as the 80/20 rule, managing sales people considering motivational effects of both salary and commissions, the importance of consistency and well thot out comp plans in dealing with sales people, recruiting and recruiting from competitors, things to watch out for when landing a big deal with big businesses, using perks to motivate your sales staff and a reminder to not get complacent – the world is changing.

There are 17 more episodes in this feed. View All Episodes
Recent Comments for The Small Business Owners M...
small biz u 101

this is v good material but not what youd call lite. sometimes you read or hear something and think yeah i already knew most of that or its obvious but that is not the case with the small business owners manual - the author and this british broad read the book and this is like what youd call a hi-voltage discussion so if you listen you will learn a lot about legal matters, marketing, whatever.

Submitted By: quantdigr74@... (on 5-2006)


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