Business-to-Business B2B Marketing Minute

Over the past year, the use of video marketing has rapidly increased.

One of Arketi Group's digital designers, Charles, shares his musings from the MODxpo 2010 in Dallas, a two-day conference to discuss the hottest and most advanced content management system (CMS).

At Arketi, we recommend applying the principals of nurture marketing to recapture unfulfilled sales through strategic communications and continual outreach.

Arketi Principal Mike Neumeier, APR, discusses the BtoB high-tech PR and digital marketing firm's third annual Atlanta High-Tech CMO Roundtable, featuring marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged.

BtoB companies investing time and resources into developing lead nurturing content need to ensure they embrace a newer, more strategic approach. It's called three-dimensional content marketing. Considering components such as segmentation, buying cycles and content type will allow companies to better tailor messaging to drives action.

As more BtoB companies begin ramping up their content marketing efforts, the role of clear, well-structured writing has never been greater. Arketi Group highlights three common mistakes in business writing that plague even the best of us.

Arketi's third annual Atlanta High-Tech CMO Roundtable featured marketing executives from leading technology companies throughout the Southeast. The collection of top marketing minds gathered to discuss the current and future state of BtoB marketing, and a handful of themes emerged, including the importance of lead nurturing and marketing automation technology.

Traditionally considered cumbersome and costly, video is rapidly finding its way into the B2B marketing mix. The reason? Video has emerged as a viable and cost-friendly tool for marketers looking to engage customers and prospects.

Arketi Principal Rory Carlton voiced his take on the effectiveness of postal mail versus email in garnering attention in today’s electronic-centric world.

The massive shift of marketing to the digital realm has caused BtoB marketers to re-assess their engagement strategies. Arketi Group examines the viability of webinars as an effective and interactive tool for marketers and provides some best practices to consider.

Arketi Group highlights a few fundamental tenets to abide by when conducting outreach with the media. Some best practices to employ include performing due diligence, understanding the reporter's preferences, avoiding over-the-top-jargon and leveraging social media channels to "follow" the reporter.

Arketi Group offers tactics, best practices and strategies for business-to-business companies to utilize when implementing an effective and sustainable loyalty marketing program.

In this BtoB Marketing Minute exclusive, Arketi Principal Mike Neumeier, APR sits down with Jason Kintzler, founder and CEO of PitchEngine, to discuss the evolution of the social media news release. Learn how this progressive style of sharing news is paving the way for future press releases.

Arketi Group offers recommendations for business-to-business companies using marketing automation solutions to find, nurture and convert leads more effectively. Some of the strategies that business-to-business companies can use to capitalize on their marketing automation solution include: Sort out qualified and less qualified leads by using targeted drip marketing campaigns, Use the "Give to Get" model to exchange valuable content for visitor contact information and infuse lead nurturing tactics into a marketing automation system which allows for more efficient prospect scoring. Want specific tips on getting the most out of your marketing automation solution? Our latest white paper found on our website, Five Steps to Automate Your BtoB Marketing, provides just that.

Arketi Group offers advice on how business-to-business companies are utilizing marketing automation solutions to help track and manage prospect outreach more efficiently. BtoB companies can take advantage of marketing automation solutions as it allows marketers to better: identify potential prospects, score the prospect based on level of qualification, nurture the lead with automatic, customizable follow-ups and measure the effectiveness of all lead generation and nurturing activities.