Podcast Alley Podcasting News

Nielsen/NetRatings Reports Podcast Consumption Numbers = Blog Publishing

Today, Nielsen/NetRatings reports that the number of Americans downloading and consuming podcasts is now neck-and-neck with those publishing blogs. About 6.6% have recently downloaded an audio podcast, while 4% have downloaded a video podcast. Nielsen estimates that about 4.8% of Americans publish blogs. But while podcasting numbers are up, both pale in comparison to other online activities like bill-paying (51.6%) and job hunting (24.6%).

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