theFerf
Apr 4th, 2008, 06:21 AM
The Interactive Advertising Bureau (IAB) has announced a set of Digital Video Ad Format Guidelines and is looking for feedback. The guidelines and best practices address the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads. They were created to address: Simplifying digital video ad buying across multiple sites [...]
More... (http://www.podcastingnews.com/2008/04/04/interactive-advertising-bureau-offers-digital-video-ad-format-guidelines-public-review/)
More... (http://www.podcastingnews.com/2008/04/04/interactive-advertising-bureau-offers-digital-video-ad-format-guidelines-public-review/)