The Future is Obvious

[wesday]

I see a few different formats to make money in the future of podcasting...

1) Build your show big as an rss feed, then make money off of underwriters... advertisers, followed by a simple merchandise store on your website, etc.

2) Make the conversion over to the fm by syndicating the show as any other radio show (my current goal). I am also looking at sirius and xm-- does anyone know if they are already picking up podcasts for content? Email me if you know of a specific example of that being the case.

3) Build the show and go crooked-- sell your soul to satan, get money from major labels for payola, include political ad campaigns, accept donations from these people, and turn your program into a fox-news-like propoganda machine. ;-0 <Ah!)

I see those three as the main possible options, and the third one was really more of a joke anyways, so we'll just say that there will be two basic ways to make $ off of your show-- either you take ad rev for your rss feed and include a commercial or two or maybe a little shameless product placement (spp), or you utilize your podcast as an incubator to get your show to the point where it needs to be to make a switch over into traditional radio.

Your thoughts?,
-Wes Day, theriskradioshow.com

Podcast URL:
http://theriskradioshow.com/rss/rss.xml

[stereoradiation]

I see a few different formats to make money in the future of podcasting...

1) Build your show big as an rss feed, then make money off of underwriters... advertisers, followed by a simple merchandise store on your website, etc.

That is realistic if you don't intend to make a lot of money, just pay for the show's expenses.

2) Make the conversion over to the fm by syndicating the show as any other radio show (my current goal). I am also looking at sirius and xm-- does anyone know if they are already picking up podcasts for content? Email me if you know of a specific example of that being the case.
Daily Source Code. A while back, a bunch of shows went out over Sirius as a one-off. NLO is one example.

With terrestrial radio going digital in the United States (HD Radio, like TV is currently in the process of doing), there is a lot more space on the spectrum opening up for new programming. There will be many opportunities for podcasters to jump to radio. This is especially true now, when HD Radio is not widespread.

In fact, this probably represents an opportunity for podcast headhunters to bring talent to HD Radio by syndication.

[cybercooler]

There are tons of ways to make money from your podcast.

1. Turn your blog posts into a book.
2. Sell you back catalog (Adam Corolla is).
3. Sell sponsorship on your website and or blog.
4. Affiliate marketing (make yoru own sponsor).


I am taking "beta readers" of my book (http://www.morepodcastmoney.com) (11,000 words at this point) on making money with podcasting. Anyone who buys it now, provides feedback, will be mentioned in the final books printing. It's onlt $15

[dsellers2007]

http://www.podcastalley.com/forum/blogs.oracle.com/%20fusionecm/podcast.pnghttp://blogs.oracle.com/fusionecm/podcast.png

Podcasting has been trending for years toward being dominated by traditional media. The ability to make money above simply "paying the podcasting bills" comes back to the talent, content, format (not mutally exclusive) being offered.

When pondering the ways to make money in podcasting I simply need to ask myself if I would pay for a back catalog of a podcast? If so..how much? More personally; would I pay for a back catalog of my podcast? Oh course I would not because I have them all but this is the mindset that leads to great ideas.

Podcasting will remain a hobby for the overwelming majority of podcasters. There is simply not enough time, funding, or talent (at least honing it). Bills still need to be paid and earning a living is paramont.

If podcasters can line up the time, funding, and have talent or know how best to present it then the future of that podcaster(s) may involve making money.

However it is worth remembering that podcasting is an creative outlet for many and provides an incredible selection of topics for others to listen to. If podcasting stops being fun or at least interesting then the medium will follow into history.

Just enjoy the ride.

[malcolmjohnston]

I agree that traditional media will eventually dominate podcasting. The whole concept of "personal branding" has reached its peak (in my humble opinion), and while there will be a few successful people who can still interest the general public, by and large I see a shift back to the bigger brand names.
There's way too much mediocre content out there, and now that the novelty is wearing thin, people are going to shift back towards recognized names and brands.

[Jim Smith]

You can find "mediocre content" anywhere. TV, radio, books and magazines AND podcasting. But it's self-policing. Many will try and few will succeed and good content and patience sometimes wins out.

[WillKemp]

I listened to a lot of podcasts about four/five years ago. Now I spend any of the free time I have watching video content.

I actually made a podcast on the subject or learning Japanese, but now have more success with screen capture and live video.

What do you guys think?

Cheers

[dsellers2007]

The category of video podcasting is growing. There are more opportunities because of the saturation of audio in podcasting. Video has a chance of getting more attention because it is still (audience perspective) new. Also, the success of the iPhone and other Android phones along with the iPad are being catalyst for podcasters to try a video format.

[EskanderaStil]

Ive been surrounded by numerous pets since I was a child but dogs came to be a fixture when I was in my early teens. It seemed as if we had two dogs in some way. First were a Miniature Poodle and a German Shepherd. When the poodle died at 16 yrs of age, a Cairn Terrier named Muffin entered my moms life and then a second named Coco who came from a shelter.It was at this time that my husband had a retired police K9 and we got a second dog, a Schipperke through Divine intervention from our local animal shelter. I was hooked on the Schipperke breed since then.I have had three females and now I have four boys Lance, Midnight, Sage & Chase all Schipperkes and each has their own story of how they came to be with me.As Ive been able to use some of the stories to help educate what wonderful dogs are in rescue, as well as how these dogs tend to be grateful and more loving when given a second or third chance.The fantastic lessons of patience, guidance, and unconditional love I have learned from each of the dogs who have crossed my path, some for many years and other, such as little Bear whom I only had the joy of having for about 2 years teach me to take each day as I can and be thankful for even the adversities. I know that I am a rich woman for having multiple pets in my life and the Schipperke breed which isnt for everyone is one of the truest blessings I could have known along with the humans who adore schips and animals in general.I know that no matter what, I cannot enjoy life with only one pet, they are like potato chips...cannot have just one

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[schwaberry]

Podcast is becoming a trend in recent years. If the advocates can advertise more, it is not hard to earn money. IN MY OPINION~

[schwaberry]

It seems that the answers include various things. Many people post unrelated replies. :confused:
In my opinion, the future of podcasting is obviously promising. I look forward much greater advancement.