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View Full Version : The Future is Obvious


wesday
Oct 25th, 2007, 08:32 AM
I see a few different formats to make money in the future of podcasting...

1) Build your show big as an rss feed, then make money off of underwriters... advertisers, followed by a simple merchandise store on your website, etc.

2) Make the conversion over to the fm by syndicating the show as any other radio show (my current goal). I am also looking at sirius and xm-- does anyone know if they are already picking up podcasts for content? Email me if you know of a specific example of that being the case.

3) Build the show and go crooked-- sell your soul to satan, get money from major labels for payola, include political ad campaigns, accept donations from these people, and turn your program into a fox-news-like propoganda machine. ;-0 <Ah!)

I see those three as the main possible options, and the third one was really more of a joke anyways, so we'll just say that there will be two basic ways to make $ off of your show-- either you take ad rev for your rss feed and include a commercial or two or maybe a little shameless product placement (spp), or you utilize your podcast as an incubator to get your show to the point where it needs to be to make a switch over into traditional radio.

Your thoughts?,
-Wes Day, theriskradioshow.com

Podcast URL:
http://theriskradioshow.com/rss/rss.xml

stereoradiation
Oct 25th, 2007, 11:33 AM
I see a few different formats to make money in the future of podcasting...

1) Build your show big as an rss feed, then make money off of underwriters... advertisers, followed by a simple merchandise store on your website, etc.

That is realistic if you don't intend to make a lot of money, just pay for the show's expenses.

2) Make the conversion over to the fm by syndicating the show as any other radio show (my current goal). I am also looking at sirius and xm-- does anyone know if they are already picking up podcasts for content? Email me if you know of a specific example of that being the case.
Daily Source Code. A while back, a bunch of shows went out over Sirius as a one-off. NLO is one example.

With terrestrial radio going digital in the United States (HD Radio, like TV is currently in the process of doing), there is a lot more space on the spectrum opening up for new programming. There will be many opportunities for podcasters to jump to radio. This is especially true now, when HD Radio is not widespread.

In fact, this probably represents an opportunity for podcast headhunters to bring talent to HD Radio by syndication.