Splenda and PodShow: A New Ad Flavor

[theFerf]

Editor in Chief & Chief Content Officer of iMedia Communications, Brad Berens writes about PodShow: How did 30 million downloads result in a 1 percent U.S. household penetration for a new coffee sweetener? Podcasts. Although a vast quantity of digital ink has recently been spilled on all-things video, in Tuesday afternoon’s Breakout session, “PodShow and Splenda: Marketing [...]

More... (http://pressroom.podshow.com/2007/05/23/splenda-and-podshow-a-new-ad-flavor/)

[Slone]

This is a great article - I feel it's important to publicly document or report on campaigns. This is new media, new marking, and if we're not talking about it... we won't be able to form it and evolve effectively (or fast enough I suppose.)

Good stuff!
Scott