theFerf
Dec 19th, 2006, 09:50 AM
As competition for listeners’ attention intensifies and time spent listening to radio continues to decline, how to stand out amid the many choices available? A panel of media research expertsat the Arbitron Consultants Fly-In held Thursday in Columbia, Md. insist that content is still king — but that broadcasters need to continue creating compelling content, [...]
More... (http://www.podcastingnews.com/2006/12/19/arbitron-constultants-panel-exhorts-radio-to-hop-on-podcasting-band-wagon/)
More... (http://www.podcastingnews.com/2006/12/19/arbitron-constultants-panel-exhorts-radio-to-hop-on-podcasting-band-wagon/)