The PodShow Un-Expo II

[PodShowJoe]

This coming Friday and Saturday, PodShow will be conducting their 2nd annual Un-Expo in Ontario, California. In addition to meeting with the 50+ producers who stepped up and took the Undition at last year’s expo, the Talent and Marketing team is spending two days holding another Undition for those of you interested in possible PodShow programming consideration. This is a terrific opportunity to get some real exposure on the premier online social media network.

The schedule is understandably busy, so we are asking passionate and interested podcasters to take the time to complete the below form, and email jointheshow@podshow.com, so that we can evaluate and set up some time to meet on Friday and/or Saturday. Submitting these details will help us get a little further along before we speak with you on a one-to-one basis about how you want to take your show to the next level.

Show Name:
Show Site:
Mailing Address:
Genre / Target Audience:
Producer:
Feed URL:
Est. Listeners:
Est. Monthly Downloads/Requests:
Bio:
Show Bio:
Show Frequency:
Number of Shows to date:
Any existing revenue streams:
Phone:
Email:

Step up and Take it!

[WyethDigital]

The only question I would object to is "existing revenue stream."

It's none of your business until or if we start a dialogue. Then, and only then, is that on the table.


Eric

[EclecticMix]

I wonder if that dictates the order of importance. Too bad it's part of the mix, but they are a business.

Cheers -

george

[WyethDigital]

I wonder if that dictates the order of importance. Too bad it's part of the mix, but they are a business.
Absolutely! But it's tacky to ask on the application to sit down and talk to them. For one thing, if I have a revenue stream, put it on my app, but they choose not to meet me, I have just given a potential competitor a sales lead. Not likely to happen!

Now, if we're at a table and seriously talking, then it would only be natural to expect that to come up, just as it would be natural to expect PodShow to divulge info that the general community has no knowledge of.

Eric

[Slone]

With all due respect I think you missed the intention. Clearly anyone could answer this question while protecting the deals they have on the table. There is ways to respond to this question appeasing both parties to intrigue some dialog.

And, if you had any advertising or campaign deals anyway, wouldn’t they be visible within your show or website content?

I think the wording is quite simple:
"Any existing revenue streams:" – This implies question not a request for details unless you want to disclose them at such time you respond.

[WyethDigital]

With all due respect I think you missed the intention. Clearly anyone could answer this question while protecting the deals they have on the table. There is ways to respond to this question appeasing both parties to intrigue some dialog.

And, if you had any advertising or campaign deals anyway, wouldn’t they be visible within your show or website content?

I think the wording is quite simple:
"Any existing revenue streams:" – This implies question not a request for details unless you want to disclose them at such time you respond.
I understand what you're saying, Slone, but I stand by my assertion that it's still a little tacky for a mere application to talk with Podshow.

Eric

[Slone]

Fair enough...

Typically though in business ventures when one is looking at monetizing or expand opportunities by engaging the help from another party, questions like this are a standard. Especially when money is the topic of interest.

[added] In this case PodShow is expediting the prep time needed for meeting with a producer in order to become more informed about the show. This will allow for an effective meeting. If you’d rather discuss such delicate details in person, why not professionally communicate you’d rather do that over at the table.

I don't know... For me this seems like nitpicking

[WyethDigital]

Fair enough...

Typically though in business ventures when one is looking at monetizing or expand opportunities by engaging the help from another party, questions like this are a standard. Especially when money is the topic of interest.
I have my own business, Slone, so I know what happens. I also know that I don't divulge income or leads on the unguaranteed chance that someone may want to talk to me about it. I save that for the bargaining table. :)

This isn't a pick on Podshow thread, it's admittedly a "pet peeve" thread. If it had been Bluberry or another business asking the same questions, my response would be no different. Maybe it's the way I was raised, but I don't talk about what I make to someone unless they either have a need to know, or are in a position to influence my income -- and that's only when the conversation gets past the introduction stage (which is what I consider this application to be).

...If you’d rather discuss such delicate details in person, why not professionally communicate you’d rather do that over at the table.
If I thought the questions were "professional," then my response would be more "professional." (or if they actually distributed the application in a more professional manner besides a bulletin board)

I don't know... For me this seems like nitpicking
Different strokes for different folks, Slone.

[Slone]

I hear you. If we were sitting over a couple of brews you'd know my responses are in good spirit. Wish I could have made the PME..

Anyway - I would hope we all know it's an open door, whatever way you wish to walk through it is your call. I don't see that implied any other way from the question you're focused on.

Any existing revenue streams:
This could simply be a simple "Let's talk" kind of answer. Not everyone has a campaign or revenue for their show, so I believe it's a proper open question so they understand the level you're at and prepare for the meeting.

I didn't mean to imply you were picking on PodShow.

[WyethDigital]

I hear you. If we were sitting over a couple of brews you'd know my responses are in good spirit. Wish I could have made the PME..

Anyway - I would hope we all know it's an open door, whatever way you wish to walk through it is your call. I don't see that implied any other way from the question you're focused on.

Oh yeah, I realize that. In the future, Podshow may or may not want to talk us, and we may or may not want to talk to them. More than likely (if it got that far), we would talk -- probably even talk about money. Neither my partner nor I are adverse to that discussion! But right now we feel like we're making some headway on our own, so we aren't ready to join with anyone just yet. Who knows about the future, though?

And if we were at the PME, I'd have that beer with you (well, maybe I'd have a hard cider -- never acquired the taste for the brewski). It's a goal to make it next year though, and of we do, we can have that beer and cider and share stories of our success! So no hard feelings about this discussion! Hey, will this make me a AC or PodShow fanboy again in the eyes of a certain someone? (http://www.podcastalley.com/forum/profile.php?mode=viewprofile&u=2238)


Peace,

Eric

[VolksCast]

Personally I believe the "Revenue" question should only be a Yes/No answer until a dialog is started and even then I don't see its relavence. If I am making X do you need to know it so you can "Take me to the next level?" and quite frankly what is the "Next Level?".

Look I see target market and all...but the relevance of how much cash I am making is worthless.

-Ray

[docsnavely]

I'm curious as to why there's no answer on this. I could care less, but it is a very intriguing question. Maybe it was just a boo boo.