theFerf
Aug 22nd, 2006, 02:31 PM
Pharmaceutical companies are rushing to increase their spending on Internet advertising.
According to an eMarketer report, drug companies' Internet spending will increase by about 25% in this year alone, to $780 million, as marketers shift from consumer mass marketing to more targeted opportunities on the Internet. By 2008, online spending is expected rise to $1.3 billion.
The spending increase is spurred by federal regulatory crackdowns on pharmaceutical advertising, and the fact that 31.6 million Americans turn to the Internet first for health care information.
Read more... (http://www.podcastingnews.com/archives/2006/08/the_prescriptio.html)
Source: Podcasting News (http://www.podcastingnews.com/)
Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory.
According to an eMarketer report, drug companies' Internet spending will increase by about 25% in this year alone, to $780 million, as marketers shift from consumer mass marketing to more targeted opportunities on the Internet. By 2008, online spending is expected rise to $1.3 billion.
The spending increase is spurred by federal regulatory crackdowns on pharmaceutical advertising, and the fact that 31.6 million Americans turn to the Internet first for health care information.
Read more... (http://www.podcastingnews.com/archives/2006/08/the_prescriptio.html)
Source: Podcasting News (http://www.podcastingnews.com/)
Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory.