theFerf
Apr 17th, 2006, 10:44 AM
Spending on Internet advertising will overtake worldwide outdoor ad spending next year, and will catch up with radio in 2008, according to Zenith Optimedia Group.
"We have revised our internet forecasts upwards once again, as it has continued to exceed expectations," they note. "We now predict it will attract 6.5% of all advertising in 2008, up from 4.5% in 2005 (and up from the 6.0% we predicted for 2008 back in December)."
Read more... (http://www.podcastingnews.com/archives/2006/04/internet_advert.html)
Source: Podcasting News (http://www.podcastingnews.com/)
Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory.
"We have revised our internet forecasts upwards once again, as it has continued to exceed expectations," they note. "We now predict it will attract 6.5% of all advertising in 2008, up from 4.5% in 2005 (and up from the 6.0% we predicted for 2008 back in December)."
Read more... (http://www.podcastingnews.com/archives/2006/04/internet_advert.html)
Source: Podcasting News (http://www.podcastingnews.com/)
Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory.