theFerf
Mar 27th, 2006, 11:54 AM
The British Market Research Bureau (BMRB) reports that a quarter of all adult internet users will listen to a podcast in the next 6 months.
“The findings suggest that up to 7.9 million adults could be downloading podcasts in the next 6 months, which represents a massive opportunity for advertisers and media owners alike,†said BMRB marketing director Steve Cooke.
The report is based on a national (UK) survey of 1,000 adults in February 2006.
Read more... (http://www.podcastingnews.com/archives/2006/03/25_of_internet.html)
Source: Podcasting News (http://www.podcastingnews.com/)
Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory.
“The findings suggest that up to 7.9 million adults could be downloading podcasts in the next 6 months, which represents a massive opportunity for advertisers and media owners alike,†said BMRB marketing director Steve Cooke.
The report is based on a national (UK) survey of 1,000 adults in February 2006.
Read more... (http://www.podcastingnews.com/archives/2006/03/25_of_internet.html)
Source: Podcasting News (http://www.podcastingnews.com/)
Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory.