theFerf
Apr 1st, 2005, 04:01 AM
Loyal Ears, a "media rewards" company, has announced a podcasting platform that is designed to marry radio's huge audience penetration with the rapidly emerging download technology.
In an effort with Los Angeles based Bridge Ratings, Loyal Ears has designed a turn-key application to facilitate free or revenue download podcasts for listener consumption.
Loyal Ears President Jimmy Risk remarked, "Clear Channel's entry last week into podcasting underscores the urgency for radio to connect beyond the dial. Fortunately our technology makes sure that Clear Channel stations won't be having all the fun. At low cost, we'll arm their competitors with everything they'll need to spread brand and revenue by podcast and beat them to the punch in most markets. Biggest is never fastest."
Read more... (http://www.podcastingnews.com/archives/2005/03/new_podcast_app.html)
Source: Podcasting News (http://www.podcastingnews.com/)
Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory.
In an effort with Los Angeles based Bridge Ratings, Loyal Ears has designed a turn-key application to facilitate free or revenue download podcasts for listener consumption.
Loyal Ears President Jimmy Risk remarked, "Clear Channel's entry last week into podcasting underscores the urgency for radio to connect beyond the dial. Fortunately our technology makes sure that Clear Channel stations won't be having all the fun. At low cost, we'll arm their competitors with everything they'll need to spread brand and revenue by podcast and beat them to the punch in most markets. Biggest is never fastest."
Read more... (http://www.podcastingnews.com/archives/2005/03/new_podcast_app.html)
Source: Podcasting News (http://www.podcastingnews.com/)
Podcasting News features the latest podcast news, along with reviews, hardware and software info, and a podcast directory.