PBCliberal
Feb 9th, 2005, 08:05 PM
Last month, the National Association of Broadcasters announced a 28-million-dollar campaign to convince Americans that terrestrial radio is leading edge. The campaign, as detailed in their press release (http://www.nab.org/Newsroom/PressRel/Releases/radiomarketingcampaignlaunch.htm), features mainstream artists claiming that radio is a change leader. "You hear it here first," say the spots. For a medium that has been reticent to include any work by new artists who refuse to pay "independent promoters" who kick back to station owners, that's one whopper. If nothing else, you gotta respect their cojones. (Elliot Spitzer recently convinced the industry that this might be payola after all, and they've voluntarily abandoned the practice.)
Maybe we need our own campaign that talks about leading edge ways that radio can't compete with podcasting. Going after government regulation of their medium vs. the freedom of ours seems a natural choice. Another is to face down the NAB campaign headon and say that just because yesterday's stars succeeded because of radio doesn't mean tomorrow's stars will.
A lot of people are going to be checking out podcasting as the follow-the-leader mentality of commercial media gives us a groundswell of podcast stories over the next couple of weeks. A lot of our listeners will recognize the advantages of this medium on their own. but for those whose opinions are the last ones they've heard, we need to give them some talking points as well.
Maybe we need our own campaign that talks about leading edge ways that radio can't compete with podcasting. Going after government regulation of their medium vs. the freedom of ours seems a natural choice. Another is to face down the NAB campaign headon and say that just because yesterday's stars succeeded because of radio doesn't mean tomorrow's stars will.
A lot of people are going to be checking out podcasting as the follow-the-leader mentality of commercial media gives us a groundswell of podcast stories over the next couple of weeks. A lot of our listeners will recognize the advantages of this medium on their own. but for those whose opinions are the last ones they've heard, we need to give them some talking points as well.