Company in Need of Podcasting Show Ideas

[theFerf]

Ok. So I was contacted by a company that makes a couple of great mobile device applications including: quick access to medical, pet and mechanical information ...via your phone. They are looking for ways to spread the word about their software. Here is what they sent me:
We have an innovative range of products developed using mobile technology which are relevant on a worldwide basis.

MOBIMEDIC, MOBIMECHANIC and MOBIPET are only 3 of an evergrowing "MOBI" family. Details of MOBIMEDIC and interactive demo can be found on www.medi-scot.co.uk this will give you an idea of what these applications are about.

With 54.7 million mobiles in the UK alone this technology offers massive sales & marketing opportunities. We are looking at all ways of tapping into the marketplace and podcasting offers a new and exciting avenue.

Can you advise and help us to explore how we can effectively use podcasting?

Not that i am an authority on this, but I offered him two simple solutions:
1. pay to advertise in someones podcast (where relevant...GeekNewsCentral, MobilePodcast, etc)
2. create their own podcast and distribute information about medical issues, mechanical issues and pet issues.

What I had explained was podcasting is about 2 things: the content, and how the end user gets the content and that he needed to work within this framework and not just try to sell, sell, sell.

What are your ideas on this..agree, disagree..more ideas?

[mastermaq]

What I had explained was podcasting is about 2 things: the content, and how the end user gets the content and that he needed to work within this framework and not just try to sell, sell, sell.

I think I disagree here. I don't think podcasting should refer to the content, only to the mechanism by which a user gets the content. Podcasts can be about anything, they can be done in five minutes or professionally mixed. I think the term "podcast" simply refers to the way in which the content is distributed.

That said, I think blogs and podcasts are an excellent way to promote new products!

[theFerf]

I think I disagree here. I don't think podcasting should refer to the content, only to the mechanism by which a user gets the content.
This is a controversy I have seen brought up at a bunch of different places and there is no (that i know of) real answer as to what the word "podcast" actually refers to. Im working under the impression that when people say, "I listened to your podcast today and it was awesome" they are talking about my content and not my delivery method. Now, if someone were to say, "i downloaded or received your podcast today and it was awesome" then it would make more sense with your definition of podcast being the delivey mechanism. I don't know, I go both ways.

I guess if i listen to the radio on the way to work, everyone knows im talking about a radio station and not the actual piece of metal in my dash.

In either case, podcasting is my mind (especially for this guy) will end up being about the content. Without content, their would be nothing to distribute and the act of podcasting would be null.

[mastermaq]

You're right, the discussion can be argued in either direction. And while I agree that if you say "I listened to your podcast today.." you are referring to the content, I don't think we're even close to the level of reach required for it to be true in all cases. It works for radio, but radio has been around for decades.

[garybibb]

Podcasting is all about content, end of story. You can have a crappy sounding show with great content and for the most part people will come back again and again. The will let you know is sounds crappy, but they loved it. I've always believed the word "podcast" to mean a show not the delivery mechanism.

I guess if i listen to the radio on the way to work, everyone knows im talking about a radio station and not the actual piece of metal in my dash.


Exactly. When I say podcast people think of it in terms of a show, not some piece of software.

[hunman007]

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