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CNN Gets It! Creating Content for Podcasts, Not Recycling Broadcasts

CNN PodcastsWell it is finally happening. All the preaching from the early days of podcasting and a major corporation not only understands it, but they seem to be fully supporting it (from what I can tell). I am talking about creating original content for a podcast and not just recycling traditional audio/video broadcasts and calling it a podcast.

In a story I originally found here, it has been announced the CNN is now creating content specifically for podcasts and not just reusing their television content:

In another indication of CNN's leadership and dominance across numerous platforms, CNN.com has announced the launch of six video podcasts, regularly updated newscasts and programming produced specifically for digital video players.

Some of their original podcast programming includes an "All Access Backstage Podcast" where you can see through the eyes of CNNs anchors and production staff what it takes to produce the news. But in my opinion, the best podcast (in video format) is their show, "The Grist". This show is described as, "A satirical look at the some of the odd but true stories making news from around the world brought to you in an irreverent style you might not expect from CNN." Most of these stories are the ones you won't see on the television but are great none the less. The host of this show and the production is awesome!

>> Subscribe to The Grist Podcast Here.
>> See all the CNN Podcasts Here

3 Responses »

  1. I never understood what the problem with putting "produced for radio/tv" content out as a podcast was. If I could subscribe to the television shows I wanted to watch, and watch them at my leisure, I would never watch traditional TV again. I don't have cable or satellite TV, so I would welcome the same content that is shown on television as a podcast with open arms.

    Podcasting is just a method of content distribution. It just happens to be a method with a low barrier to entry. What difference does it make what the content is or what it was originally produced for? If you like it, you subscribe to it. End of story.


  2. I agree with you completely, Steve. I like the idea of getting all my content in podcast format. But I get tired quickly of all these companies jumping on board the podcasting band wagon and saying, "We are cool, we are podcasting!" when all they are really doing is rehashing old content.

    The fact that they can dedicate and commit their true podcast only content goes a long way to validate podcasting as a competitive media distribution method and will also help entrench them as a leader and innovator by not only accepting this new distribution method, but also but giving time and resources to creating new and unique programming.

    One last point... CNN has created unique content with their 'behind the scenes' and 'from the cutting room floor' programs. These programs most likely would not succeed published to their current 6 o'clock news crowd because it's not the mainstream news and it is not tailored towards the same demogrphic audience. However, it will promote them to higher status with us younger folks who prefer to get content in different ways and who don't watch news on the television.

    (am i talking out both sides of my mouth? yes i am. but i am a podcast evangelist and a normal human as well and can see both sides of the argument.)



  1. » CNN Gets It! Creating Content for Podcasts, Not Recycling Broadcasts

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